# Anatomical Emblem Redesigns This Coca-Cola Logo is Rebraded With Parts of the Body the Drink Harms By M | Published 2015-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-logo References: [foodiggity](http://www.foodiggity.com/the-coca-cola-logo-redesigned-using-the-internal-organs-it-affects/) & [behance.net](https://www.behance.net/fabiologias) Talented graphic designer Fabio Pantoja recently gave the [Coca-Cola](https://www.trendhunter.com/trends/real-magic) logo an satirical rebranding using anatomical organs. The organs chosen to spell out the [beverage brand's name](https://www.trendhunter.com/trends/functional-beverage-olipop) showcase the various body parts the soda harms. It is well-known that continuously drinking soda isn't good for the body and Pantoja's designs reflect this with a unique portrayal of what the cola pop does to the inside of the body. The logo is made up of body parts such as the heart, bones, skin, bladder, liver, brain and stomach that has been warped and shaped to spell out the brand's name. Underneath the new logo is the words, "Uncover the Truth" followed by, "internal organs damaged by Coca-Cola." The design brings to attention how soda can be extremely harmful to the body. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Anatomical Emblem Redesigns:** Graphic designers are creating satirical logos using anatomical organs to highlight the harmful effects of products. - **Health and Wellness Awareness Marketing:** Businesses are using provocative imagery to bring attention to the negative health effects of their products. - **Harmful Products Awareness Campaigns:** Campaigns highlighting the negative effects of products are gaining traction and challenging companies to make changes. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies are being forced to re-evaluate the health effects of their products due to increasing consumer health awareness. - **Advertising and Marketing:** Marketing and advertising firms are being urged to create compelling ad campaigns that bring attention to health concerns. - **Graphic Design:** Graphic designers are being tasked with creating provocative designs that encourage social change and awareness. ## Related on Trend Hunter - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Iconic Apple Soda Rebrands](https://www.trendhunter.com/trends/iconic-apple-soda.md)