# Umami-Packed Dashi Beverages Coca-Cola Japan and Kikkoman Created a Canned Dashi Drink By Niko Pajkovic | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-japan-1 References: [japantoday](https://japantoday.com/category/features/new-products/coca-cola-and-kikkoman-team-up-for-canned-dashi-drink) & [coca-colacompany](https://www.coca-colacompany.com/)  [Coca-Cola Japan](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) has teamed up with Japanese food manufacturer [Kikkoman](https://www.trendhunter.com/trends/yohaku-drip) -- known worldwide for its soy sauce -- to release 'Go: Good Mmm! Delicious Japanese Dashi,' a new canned dashi beverage packed with umami. The recipe for the one-of-a-kind drink was made in collaboration with Kikkoman and features a range of unconventional ingredients, including kelp, bonito, and flying fish extract, all of which combine to create a savory meal-like flavor that can be enjoyed while on the go. In addition, the dashi beverage can be enjoyed at room temperature, making it suitable and convenient for travel and distribution. Moreover, the [savory drink](https://www.trendhunter.com/trends/starbucks-japan-soupuccino) has been released in conjunction with its predecessor, the 'Go Good' line, which includes canned shrimp bisque, minestrone, and corn potage soup drinks. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Umami Beverages:** Creating canned beverages packed with umami, the savory fifth taste, presents an opportunity for companies to appeal to consumers' taste for bold flavors. - **Unconventional Ingredients:** Incorporating unusual ingredients, like kelp, bonito, and flying fish extract, in beverage and food production offers a new space for culinary creativity and innovation. - **Convenient On-the-go Options:** Designing beverages and foods with portability in mind creates a disruptive opportunity for quick and easy meal options, ideal for consumers with busy lifestyles. ### Who This Affects Most - **Beverage Manufacturing:** Beverage companies can explore the production of drinks packed with umami flavors to provide a bold, satisfying taste experience for consumers on-the-go. - **Food Manufacturing:** Food manufacturers can experiment with unconventional and umami-packed ingredients to create new products in the snack and meal categories. - **Convenience Store Industry:** Creating and stocking on-the-go, umami-packed food and beverage options could disrupt the convenience store industry by offering a more satisfying and healthier alternative to traditional quick snacks. ## Related on Trend Hunter - [Umami-Flavored Ingredient Campaigns](https://www.trendhunter.com/trends/national-dashi-day.md) - [Pour-Over Soups](https://www.trendhunter.com/trends/yohaku-drip.md) - [Plant-Based Dashi Broths](https://www.trendhunter.com/trends/miradashi.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Umami-Heavy Lemon Drinks](https://www.trendhunter.com/trends/suntory.md) - [AI-Created Japanese Cocktails](https://www.trendhunter.com/trends/kirin-jojo-shochu-soda.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [At-Home Ramen Products](https://www.trendhunter.com/trends/kayanoya-usa.md) - [Cuisine-Specific Colas](https://www.trendhunter.com/trends/pepsi-karaage-senyo-cola.md)