# Recycling Reward Campaigns Coca-Cola is Rewarding Recyclers with Bikes and E-Scooters By Elena Rahman | Published 2021-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-is References: [coca-colacompany](https://www.coca-colacompany.com/sustainable-business) & [li.me](https://www.li.me/electric-scooter) [Coca-Cola](https://www.trendhunter.com/trends/toss-in-take-out) is launching a recycling initiative in partnership with [Lime](https://www.trendhunter.com/trends/lime-gen4), the world's leading provider of shared electric vehicles. To celebrate the nationwide availability of the soda brand's Sip Sized bottles made from 100% recycled plastic material (rPET), Coca-Cola rewards people committed to recycling. The two companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their Sip Sized bottles. As the demand for micro-mobility skyrockets, especially among [Gen Z](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola), Coca-Cola and Lime's partnership aims to make zero-emission modes of transportation more accessible. This will help reduce the impact of transportation on the environment. Coca-Cola's 13.2 oz Sip Sized bottles are part of its commitment to the World Without Waste initiative. Image Credit: Coca Cola / Lime ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycling Rewards:** More companies will incorporate recycling reward campaigns to align with environmental initiatives and incentivize consumers to participate in sustainability efforts. - **Micro-mobility:** Micro-mobility and zero-emission modes of transportation will continue to rise in demand, offering opportunities for companies to partner and innovate in the industry. - **Sustainable Packaging:** Companies will increasingly adopt sustainable packaging solutions, such as Coca-Cola's Sip Sized bottles made from 100% recycled plastic material, to reduce waste and address environmental concerns. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies will need to innovate and offer sustainable packaging solutions to align with environmental initiatives and meet consumer demand for sustainable practices. - **Transportation Industry:** Companies in the transportation industry will have to adapt to the rising trend of micro-mobility and offer zero-emission options to cater to environmentally conscious consumers. - **Environmental Services:** Environmental services companies will have the opportunity to partner with corporations to create and execute sustainable initiatives, such as recycling reward campaigns and sustainable packaging solutions. ## Related on Trend Hunter - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Gamified Recycling Machines](https://www.trendhunter.com/trends/candy-container.md)