# Limited-Edition Space-Themed Sodas Coca-Cola Intergalactic is Inspired by Space Travel By Michael Hemsworth | Published 2022-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-intergalactic References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/coca-cola-kicks-off-a-new-range-of-special-editions-13-04-2022/) & [coca-cola](https://www.coca-cola.co.uk)  The [Coca-Cola](https://www.trendhunter.com/trends/starlight-coke) Intergalactic soft drink is arriving in the UK as a limited-edition refreshment that's part of the brand's Creations series and inspired by space travel. The soda features a [zero-sugar recipe](https://www.trendhunter.com/trends/calypso-soft-drinks) that is reported to have a reddish hue and will fit in well with the brand's existing range of effervescent refreshments. The drink comes in 250ml cans with a suggested price point of 77p with small volumes of the soda being launched into a variety of retailers in the UK. Senior Director, [Global Digital](https://www.trendhunter.com/trends/cocacola-creations) Design Joshua Schwarber commented on the new Coca-Cola Intergalactic soft drink saying, "For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Space-themed Beverages:** Opportunity for other beverage companies to develop space-themed products and capitalize on the trend towards intergalactic exploration. - **Zero-sugar Soft Drinks:** Opportunity for beverage companies to create low and zero-sugar versions of popular soft drinks to cater to health-conscious consumers. - **Limited-edition Products:** Opportunity for companies to release limited-edition products to create a sense of exclusivity and drive sales among consumers who are interested in unique products. ### Who This Affects Most - **Beverage Industry:** Beverage companies can capitalize on the space-themed and low-sugar trends by creating new products that cater to the demands of health-conscious consumers who are also interested in unique, limited-edition products. - **Marketing and Advertising Industry:** Marketing and advertising agencies can leverage limited-edition products to create unique and memorable campaigns that capture the attention of consumers and create a sense of exclusivity. - **Retail Industry:** Retailers can leverage limited-edition products to create buzz and drive sales among consumers who are interested in unique products, by stocking these special-edition products in their stores. ## Related on Trend Hunter - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [AI-Formulated Zero-Sugar Sodas](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md)