# Frozen Coke Containers The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging By Alexandra Serrano | Published 2013-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-ice-bottle References: [toxel](http://www.toxel.com/tech/2013/06/21/coca-cola-ice-bottle/) & [us.coca-cola](http://us.coca-cola.com/) The Coca-Cola Ice Bottle is an innovative creation that combines eco-friendliness with refreshment. Created for the summer season, the bottles made entirely of ice debuted on a beach in the hot climate of the beautiful Cartagena in Colombia. Ogilvy & Mather were the creative masterminds behind the ingenious campaign. According to Toxel blog, the “Coca-Cola label wrapped around the bottle will protect your hand and the bottle itself will melt away after you use it. No need to recycle.” The Coca-Cola Ice Bottle was a success with a palpable enthusiasm from the public with people willing to pay a higher cost for the commodity of this refreshing packaging. The success of this campaign leaves me enthused for the release of this packaging in North America. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Disruptive innovation opportunity: Developing sustainable packaging alternatives that eliminate the need for recycling. - **Creative Marketing Campaigns:** Disruptive innovation opportunity: Exploring innovative advertising strategies that captivate consumers and create excitement for new products. - **Seasonal Product Offerings:** Disruptive innovation opportunity: Introducing limited-time product variations to attract consumer interest and drive sales. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Designing packaging solutions that are environmentally friendly and cost-effective while maintaining product freshness. - **Advertising and Marketing:** Disruptive innovation opportunity: Leveraging creative campaigns and experiential marketing techniques to engage consumers and build brand loyalty. - **Food and Beverage:** Disruptive innovation opportunity: Introducing seasonal product offerings and exploring unconventional packaging methods to differentiate from competitors and attract new customers. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md)