# Design-Conscious Soft Drinks The Coca-Cola Extraordinary Collection Creates Millions of Bottles By Erin Fox | Published 2014-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-extraordinary-collection References: [adeevee](http://www.adeevee.com/2014/10/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-integrated/) & [vimeo](http://vimeo.com/109386803) The [Coca-Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) Extraordinary Collection was launched this fall in Israel as a way to make each individual consumer feel special and unique. The Coca-Cola Israel team unveiled 2 million different designs, leaving every customer with a different bottle each time. The designs ranged from graffiti-influenced to pop culture-like resemblance. Every bottle was invigorating with its prismatic and rainbow art. The collection was computer designed, set to a completely different algorithm without any human design input. To date, you can find the Coca-Cola Extraordinary Collection on eBay retailing for $200 a case (or $15 a bottle). In addition, [Diet Coke](https://www.trendhunter.com/trends/owala-x-diet-coke) launched branded t-shirts, [iPhone](https://www.trendhunter.com/trends/henri-matisse-x-casetify) cases and bags simulating the unique designs from the collection. All in all, Coca-Cola wanted to convey to each consumer that they are special and just how extraordinary they really are. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Design-conscious Soft Drinks:** The Coca-Cola Extraordinary Collection showcases the trend of personalized and unique designs in the soft drink industry, creating opportunities for companies to offer customized packaging. - **Algorithmic Design:** The computer-generated designs of the Coca-Cola Extraordinary Collection demonstrate the trend of algorithmic design in the beverage industry, opening doors for innovative automated design processes in other sectors. - **Branded Lifestyle Products:** The launch of Diet Coke branded t-shirts, iPhone cases, and bags inspired by the Extraordinary Collection reflects the trend of soft drink brands expanding into lifestyle products, providing business opportunities for products aligned with brand aesthetics. ### Sectors Adopting This - **Soft Drink:** The Coca-Cola Extraordinary Collection highlights the potential for disruptive innovation in the soft drink industry by incorporating personalized and unique designs to enhance consumer experiences. - **Packaging:** The trend of customization seen in the Coca-Cola Extraordinary Collection presents disruptive innovation opportunities in the packaging industry, where personalized designs can offer novel experiences to consumers. - **Fashion and Accessories:** The expansion of soft drink brands into lifestyle products, as demonstrated by Diet Coke's branded t-shirts, iPhone cases, and bags, opens up disruptive innovation possibilities in the fashion and accessories industry by leveraging brand aesthetics. ## Related on Trend Hunter - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Soda-Themed Beverage Tumblers](https://www.trendhunter.com/trends/owala-x-diet-coke.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md)