# Branded IM Campaigns This Coca-Cola Europe Campaign Was Launched Through the Line App By Rebecca Byers | Published 2015-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-europe References: [free-linestickers.blogspot](http://free-linestickers.blogspot.ca/2015/05/free-iconic-coca-cola-sticker.html) & [line.me](http://line.me/event/coke/en/) Launched within the Line app's Sticker Shop, these limited edition Coke stickers are apart of a partnership between Line and [Coca-Cola](https://www.trendhunter.com/trends/cocacola-onpack-promotion) Europe. The popular social media platform sees much of its user engagement involve use of the popular stickers feature, with estimates of over one billion sent each day by users worldwide. Given the popularity of the stickers within the Line app, it seems logical for a brand like Coca-Cola Europe to take aim at the platform that is popular with millennials. Line was initially created as a search and rescue tool following the 2011 Japan earthquake that destroyed the country's communications infrastructure. Other brands that have collaborated with Line on a collection of stickers include [Disney's](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) [Pixar](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile) and the NBA. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Stickers:** Creating unique and catchy stickers that resonate with users can boost brand engagement and visibility. - **Partnerships with Apps:** Collaborating with popular apps can provide brands with access to a wide user base and increase brand exposure. - **Targeting Millennials:** Focusing on platforms popular among millennials can help brands connect with their target audience and drive brand loyalty. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage stickers and app partnerships to create interactive promotional campaigns and enhance brand awareness. - **Social Media:** Social media platforms can explore collaborations with brands to offer unique and engaging marketing opportunities through stickers and exclusive content. - **Entertainment:** Entertainment companies can utilize branded stickers and partnerships with popular apps to promote movies, TV shows, and characters, expanding their fan base and merchandise sales. ## Related on Trend Hunter - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Messenger App Cartoon Teas](https://www.trendhunter.com/trends/line-friends.md)