# Celebrity Energy Drink Ads The Coca-Cola Energy Drink Was Showcased in an Ad During the Super Bowl By Daniel Johnson | Published 2020-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-energy-drink References: [mobilemarketer](https://www.mobilemarketer.com/news/coke-extends-super-bowl-ad-with-alexa-tie-in-energy-drink-giveaway/571492/) & [coca-cola](https://www.coca-cola.com/) Coca-Cola launched a Super Bowl ad to highlight its new Coca-Cola Energy drink. The ad highlights how the Coca-Cola Energy drink could be used as a source of energy when needed. Additionally, the soft drink brand partnered with [Amazon](https://www.trendhunter.com/trends/sparkling-energy-seltzer) to allow consumers to order the drink through Alexa. Consumers are able to order the drink through their voice assistant by stating, “Alexa, order [Coke Energy](https://www.trendhunter.com/trends/beverage-campaign).” The ad features Martin Scorsese and Jonah Hill, and it is titled ‘Show Up.’ In the ad, Scorsese is at a party and sends a message to Jonah Hill, who is tired and does not want to attend the party. However, with the energy drink from Coca-Cola provides Hill with the boost he needs to attend the party. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Celebrity Energy Drink Endorsements:** The use of celebrity endorsements can increase brand awareness and trust in energy drink products. - **Voice-activated Ordering:** The use of voice-activated ordering through digital assistants can provide convenient and seamless purchasing experiences for consumers. - **Functional Soft Drinks:** The creation of soft drinks marketed as functional products with specific benefits beyond taste can open up new markets and revenue streams for soft drink brands. ### Who This Affects Most - **Beverage Industry:** Beverage companies can explore new product lines and marketing strategies to compete in the growing market for functional drinks. - **Digital Assistants Industry:** Companies that develop digital assistants and voice-activated devices can take advantage of partnerships with beverage companies to expand their capabilities and improve customer experiences. - **Celebrity Endorsement Industry:** Agencies and individuals who specialize in connecting celebrities with brands can capitalize on the growing trend of using celebrities to increase brand awareness and trust in energy drink products. ## Related on Trend Hunter - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Athlete-Approved Energy Drinks](https://www.trendhunter.com/trends/lucozade-alert-mango-peachade-zero-sugar.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md)