# Fantasy-Inspired Soda Flavors Coca-Cola Creations Launches Fantasy-Inspired Coca-Cola Dreamworld By Grace Mahas | Published 2022-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-dreamworld References: [coca-cola](https://www.coca-cola.ca/creations)  Coca-Cola has unveiled its next [limited-edition flavor](https://www.trendhunter.com/trends/cocacola-x-star-wars) under its [Coca-Cola Creations innovation platform](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-limited-edition): Coca-Cola Dreamworld. This exclusive flavor will allow fans to enter a lively, animated world where anything is possible; with whimsical shapes and electric colors, the packaging design creates vibrant optical illusions and a Spencerian script in 3D effects. The Coca-Cola Dreamworld also features an AR music experience powered in collaboration with EDM festival, Tomorrowland and an exclusive Dreamworld-inspired, digital wearable collection from DRESSX for metaverse apparel. “Our latest Coca-Cola® Creation brings us into a world filled with fantastic, surreal technicolour,” said Oana Vlad, Senior Director, Global Brand Strategy at The [Coca-Cola Company](https://www.trendhunter.com/trends/starlight). “We hope people fall in love with Dreamworld – both in terms of its fantasy flavor and the entire Dreamworld experience, which offers a magical ride into the boundless world of our imaginations. Dreamworld hits store shelves in Canada and the U.S. on Monday, August 15, following the success of Coca-Cola® Starlight and the artist Marshmello’s Limited Edition Coca-Cola® Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fantasy Soda Flavors:** The trend of creating unique and whimsical soda flavors that transport customers to a fantasy world creates opportunities for further innovation in the beverage industry. - **Ar-enhanced Product Experiences:** The use of augmented reality in the Dreamworld experience provides opportunities for other product industries to enhance customer experiences and engagement. - **Metaverse Fashion Collaborations:** The collaboration between DRESSX and Coca-Cola in creating a digital Dreamworld-inspired fashion collection showcases the potential for further partnerships in the fashion industry and the metaverse. ### Where This Applies - **Beverage:** The release of innovative soda flavors and unique packaging design presents an opportunity for the beverage industry to create new products that cater to customer's desire for a unique sensory experience. - **Technology:** The implementation of AR in the Dreamworld experience creates opportunities for technology industries to incorporate similar experiences into their products and services. - **Fashion:** The collaboration between DRESSX and Coca-Cola in creating a metaverse fashion collection presents opportunities for the fashion industry to create new digital offerings that cater to the immersive world of the metaverse. ## Related on Trend Hunter - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Celebratory K-Pop Sodas](https://www.trendhunter.com/trends/cocacola-kwave.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md)