# Rainbow Arched Drink Displays This Coca-Cola Display Brings the Smiles with Rainbow By Michael Baxter | Published 2014-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-display References: [coroflot](http://www.coroflot.com/moritz108/COCA-COLA-POP) & [us.coca-cola](http://us.coca-cola.com/home/) This [Coca-Cola](https://www.trendhunter.com/trends/cocacola-family) display makes emotion the focal point. The display uses large arches to attach two different aisles of [Coke](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign) together. When making a successful brand attaching emotion and culture to the product is key. This Coca-Cola display is distinctively Coke by using the iconic red and white colors. The biggest part of the display are the arches as they resemble a rainbow type arch. It's a simple addition, but one that will put a smile on the face of Coca-Cola buyers. The arches attach to the different isles of Coca-Cola products with smiling faces on either end. Coca-Cola is a brand known for attaching a happy and free lifestyle to their products, so this rainbow display makes perfect sense for them. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Branding:** Brands can create emotional connections with their consumers through unique displays. - **Colorful Displays:** Using bright and colorful displays can create a positive and joyful atmosphere for customers. - **Iconic Branding:** Incorporating iconic branding elements can create a strong association between the brand and the product. ### Sectors Adopting This - **Retail:** Retail companies can create unique displays to attract customers and increase sales. - **Beverage:** Beverage companies can incorporate colorful and playful displays to showcase their products and create a positive brand image. - **Marketing:** Marketing agencies can create emotional and visually appealing displays to strengthen brand identity and connect with consumers. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md)