# Beverage-Branded Streetwear Coca-Cola Creations Taps PacSun to Launch New 'Starlight' Capsule By Niko Pajkovic | Published 2022-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-creations-1 References: [hypebeast](https://hypebeast.com/2022/3/coca-cola-x-pacsun-new-menswear-starlight-line) & [pacsun](https://www.pacsun.com/) [Coca-Cola Creations](https://www.trendhunter.com/trends/starlight), a newly launched division of Coca-Cola, has teamed up with youth-targeted lifestyle brand [PacSun](https://www.trendhunter.com/trends/pacsun-middle-east) to launch a new Spring/Summer 2022 men's clothing line called '[Starlight](https://www.trendhunter.com/trends/starlight-coke).' The new collection offers an expansive assortment of garments ranging from T-shirts and swim shorts to pullover hoodies and tank tops. A universe-inspired visual motif is woven throughout the collection, while Coca-Cola branding featuring colorful globe illustration and the text "Taste A New World" dons most pieces. In addition, 'Starlight' utilizes a wide range of color schemes, with a slight focus on purple, black, and navy blue combinations. “The way they interpreted the Starlight graphics and design elements across the collection really showcases their strengths and offers a range of options to fans of our brands,” said Coca-Cola Licensing Manager of North America, Becky Anderson. Image Credit: Pac Sun ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Brand-branded Streetwear:** Fashion trends influenced by popular brands such as Coca-Cola showcase an opportunity for companies to expand on their brand image by creating new clothing lines to appeal to younger markets. - **Licensed Merchandise Collections:** Companies can create unique clothing lines in collaboration with established brands, such as PacSun and Coca-Cola Creations, to offer fans of the brand more personalized offerings. - **Multifunctional Clothing Collections:** The Starlight collection shows the potential for companies to explore extensive clothing collections that cover a wide range of clothing types for different occasions. ### Where This Applies - **Fashion Industry:** A focus on licensed merchandise collections and the influence of popular brands entering the fashion space suggests further growth opportunities for fashion brands to align with popular culture and life-style brands. - **Beverage Industry:** The creation of Coca-Cola Creations and the Starlight Capsule collection promotes collaborations and partnerships with fashion companies, opening up opportunities to explore alternative revenue streams for beverage brands. - **Licensing Industry:** The partnership between Coca-Cola Creations and PacSun highlights the potential for continued partnerships between lifestyle brands and companies seeking to expand their branding and product reach through licensing agreements and exclusive merchandise collections. ## Related on Trend Hunter - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Regional Capsule Streetwear](https://www.trendhunter.com/trends/pacsun-middle-east.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)