# Zero-Calorie Clear Sodas The New Coca-Cola Clear Drink Will Be Exclusive to Japan Markets By Amy Duong | Published 2018-06-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-clear References: [hypebeast](https://hypebeast.com/2018/6/coca-cola-clear-japan-exclusive-release) & [coca-cola](http://www.coca-cola.com/global/) Iconic beverage label Coca-Cola recently introduced its 'Coca-Cola Clear,' which is a clear iteration of its popular Coke drink with zero calories. The concept came to fruition at its Japan division and Coca-Cola's American headquarters spent up to a year developing the recipe. There were apparently upwards of 50 samples of the clear soda before the desired recipe was finalized. The Coca-Cola Company decided on a calorie-free recipe in the end, with a hint of lemon taste. To create the final version of the Coca-Cola Clear beverage, the label took away its main ingredient, caramel. It was replaced with a hint of lemon, along with an added tuning of its traditional base drink formula. The clear drink will be available beginning June 11th, exclusively in Japan. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 26% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Clear Beverages:** The introduction of Coca-Cola Clear showcases the trend of clear beverages, offering a new and unique aesthetic. - **Zero-calorie Drinks:** Coca-Cola Clear taps into the trend of zero-calorie drinks, meeting the demand for healthier options while maintaining flavor. - **International Exclusive Products:** The launch of Coca-Cola Clear as an exclusive product in Japan underscores the trend of companies creating country-specific offerings to cater to local markets. ### Who This Affects Most - **Beverage Industry:** The clear soda trend presents an opportunity for the beverage industry to develop more innovative and visually appealing products. - **Food and Beverage Manufacturing:** The demand for zero-calorie drinks like Coca-Cola Clear highlights the need for food and beverage manufacturing companies to develop healthier alternatives for consumers. - **International Marketing:** The introduction of country-exclusive products, such as Coca-Cola Clear in Japan, highlights the importance of international marketing strategies to reach specific target markets. ## Related on Trend Hunter - [Sugar-Free Artisan Colas](https://www.trendhunter.com/trends/jones-zero-cola.md) - [Celebratory K-Pop Sodas](https://www.trendhunter.com/trends/cocacola-kwave.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [AI-Formulated Zero-Sugar Sodas](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md)