# Materializing Ice Merchandizing The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp By Amelia Roblin | Published 2013-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-chill-activated-can References: [thedieline](http://www.thedieline.com/blog/2013/11/5/coca-colas-chill-activated-can-and-sixer.html) & [us.coca-cola](http://us.coca-cola.com/) Like many refreshing drinks, coke is best enjoyed at a nice cold temperature. To guarantee the most pleasurable sipping experience, the [Coca-Cola](https://www.trendhunter.com/trends/chromatic-technologies) Chill Activated Can visually informs the consumer when the beverage is in its most delicious state. To accomplish this, the designers made use of [thermochromatic ink that changes color](https://www.trendhunter.com/trends/colorchanging-cold-cups) when it drops below 46 degrees Fahrenheit. The front of the 16 fluid-ounce [pop can has been rebranded](https://www.trendhunter.com/trends/functional-beverage-olipop) with the bold silhouette of a voluptuous pint glass, suggesting full-bodied flavor to entice the drinker. This outline is completely filled in with a crisp white color, completely disguising the presence of the elusive ice cube icons. After sufficient refrigeration, the Coca-Cola Chill Activated Can packaging reveals three bright blue cubes as an atypically intriguing and engaging element to consumables' containers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Thermochromatic Packaging:** By using thermochromatic ink, brands can create packaging that visually indicates the ideal temperature of a product, enhancing the consumer experience. - **Engaging Container Design:** Incorporating visually appealing and interactive design elements into product packaging can capture consumer attention and create a unique brand experience. - **Temperature-sensitive Marketing:** Brands can leverage temperature-sensitive packaging as a marketing tool to communicate product quality and freshness to consumers. ### Where This Applies - **Beverage:** The beverage industry can explore thermochromatic packaging to enhance the visual appeal and functionality of their products, creating a competitive advantage. - **Packaging:** The packaging industry has an opportunity to develop innovative designs that incorporate thermochromatic ink and engage consumers through interactive elements. - **Marketing:** Marketing agencies can help brands leverage temperature-sensitive packaging as a creative marketing strategy to stand out in a crowded marketplace. ## Related on Trend Hunter - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Chilling Effect Citrus Sodas](https://www.trendhunter.com/trends/sprite-chill.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md)