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# Soda-Inspired Bold Streetwear
clothsurgeon Unveils a Modern Coca-Cola Capsule of Apparel

By Amy Duong | Published 2020-11-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-capusle
References: [hypebeast](https://hypebeast.com/2020/11/clothsurgeon-coca-cola-collaboration-capsule-release-information)

clothsurgeon introduces a new [Coca-Cola](https://www.trendhunter.com/trends/social-club-x-cocacola) capsule of apparel as the duo work together to create a selection of [streetwear silhouettes](https://www.trendhunter.com/trends/corteiz-7). The collection features 15 items in total and push creative boundaries to blend elements that are true to both contributing efforts. There is a focus on design, style, and sustainability at the frontline of the collaboration.

The streetwear designs are finely tailored and nod to a modern design aesthetic. Since the clothsurgeon's teenage years, he has been a collector of Coca-Cola items. He taps into this long term passion and created items such as a slub cotton bowling shirt, denim pants, and a soft velvet coat. There are also a selection of tote bags, nylon umbrellas, sweatpants, jackets, hoodies, and much more.

Image Credit: clothsurgeon

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 60% | Activity: 37% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Soda-inspired Streetwear:** The collaboration between clothsurgeon and Coca-Cola represents a trend of blending different industries to inspire fashion design.
- **Sustainable Streetwear:** The focus on sustainability in the clothsurgeon Coca-Cola capsule collection is indicative of a trend towards more eco-friendly fashion.
- **Tailored Streetwear:** Clothsurgeon's finely tailored designs in the Coca-Cola capsule collection speak to a trend of elevated, designer-level streetwear.

### Who This Affects Most

- **Fashion Industry:** The collaboration between clothsurgeon and Coca-Cola showcases a disruptive innovation opportunity for fashion brands to partner with non-fashion companies for unique and inspired designs.
- **Beverage Industry:** Coca-Cola's collaboration with clothsurgeon highlights a potential avenue for the beverage industry to explore more creative and unexpected partnerships outside of their usual market.
- **Sustainability Industry:** The clothsurgeon Coca-Cola capsule collection exemplifies a trend towards sustainable fashion and presents an opportunity for companies in the sustainability industry to partner with fashion brands for eco-friendly designs.

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