# Soda Brand Factory Visits This Coca-Cola Brazil Campaign Was a Response to Negative Rumors By Rebecca Byers | Published 2015-09-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-brazil References: [vonpar.br](http://www.vonpar.com.br/corporativo/novidades/detalhes/vonpar-inaugura-a-fabrica-da-felicidade) & [fabricadafelicidade.br](https://www.fabricadafelicidade.com.br/tour-saida.html) Part of a response to a rumor that a customer had found a dead rat in a bottle of the [brand's soda](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola), Coca-Cola Brazil created an [immersive consumer experience](https://www.trendhunter.com/trends/heinz-ketchup-zero) in order to win back trust. In the face of this negative talk, the brand launched the [Happiness Factory campaign](https://www.trendhunter.com/trends/coca-cola-ai), which saw the opening of one of its Brazilian factories to the public for a museum-inspired experience. The Coca-Cola Brazil facilities in Porto Alegre were transformed into a theme park like experience that took visitors on a memorable journey. Upon arrival, guests are transported on a special Happiness Factory bus to the main production building. There they are taken on an immersive tour that showcases the entire production process. The Porto Alegre Coca-Cola factory can also be experienced online thanks to a virtual reality tour. At the end of the virtual reality tour on the campaign website, interested parties can schedule their in-person visit. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Immersive Consumer Experiences:** Creating immersive consumer experiences can help brands rebuild trust and engage customers in a unique way. - **Virtual Reality Tours:** Offering virtual reality tours can provide an interactive and accessible experience for consumers, allowing them to explore a brand's facilities. - **Transparency in Production Processes:** Showcasing the entire production process can help brands address negative rumors and build trust by demonstrating transparency. ### Who This Affects Most - **Beverage Manufacturing:** Incorporating immersive consumer experiences and virtual reality tours can enhance brand engagement and trust in the beverage manufacturing industry. - **Tourism and Event Management:** Offering immersive factory visits and theme park-like experiences can attract tourists and create unique event opportunities for the tourism and event management industry. - **Technology and Virtual Reality:** Creating virtual reality tours and experiences can drive innovation and growth in the technology and virtual reality industry. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)