# Temperature-Sensitive Billboards This Coca-Cola Billboard Adapts in Response to Local Weather By Laura McQuarrie | Published 2016-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-billboard References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/cocacola_refresh) This creative [Coca-Cola](https://www.trendhunter.com/trends/piccadilly-lights-1) billboard was created to catch the eyes of people who are out and about during the summer months. The billboard features a small panel that displays the current temperature, which is situated beside message that calls for people to seek out refreshment in the high heat. Depending on the current temperature, these [Coca-Cola billboard ads](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola) will change to display messages like "97° reasons to refresh yourself." As the temperature climbs, the ad seems to suggest that it becomes even more of a reason to seek out a drink of Coca-Cola. [Dynamic billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) like these have become popular outdoor advertisements, especially because they interact with nearby environments and encourage people passing to look back at them a second and third time. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dynamic Billboards:** Opportunity for advertisers to create billboards that interact with the environment and change dynamically based on various external factors like weather, time, etc. - **Personalized Advertising:** Opportunity for advertisers to use data such as weather, time, location, etc., to create personalized and highly relevant advertisements for their target audience. - **Highly Targeted Advertising:** Opportunity for advertisers to use technology like GPS, RFID, beacons, etc., to deliver highly targeted advertisements to specific audiences in real-time. ### Sectors Adopting This - **Adtech:** AdTech companies can develop innovative technology and solutions to help advertisers create and deliver dynamic, personalized, and highly targeted ads in real-time. - **Outdoor Advertising:** Outdoor advertising companies can adopt new technologies and approaches to create more engaging and interactive billboards that can captivate and retain audience attention for longer periods. - **Consumer Goods:** Consumer goods companies can use dynamic billboards and personalized advertising to promote their products and increase brand awareness among their target consumers based on real-time data like weather, time, etc. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md)