# Soda Brand-Inspired Apparel Designs Coca-Cola and atmos LAB Join Forces on a Collaborative Range By Amy Duong | Published 2019-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-and-atmos-lab References: [hypebeast](https://hypebeast.com/2019/4/coca-cola-atmos-lab-spring-2019-capsule-collection) & [atmos-tokyo](https://www.atmos-tokyo.com/lp/coca-cola-by-atmos-lab) [Coca-Cola](https://www.trendhunter.com/trends/social-club-x-cocacola) and atmos LAB work in collaboration on a new collection for the Spring/Summer 2019 season. The Tokyo-based fashion label adorns some signature silhouettes with the iconic motifs nodding to the soft drink label. The pieces feature co-branding accents across a series of apparel and accessory designs done in a color scheme that highlights green, red, blue, white, and gray. The tees, long sleeve tops, and the logo shirts feature different iterations of the "Enjoy Coca-Cola" slogan over the chest area and the pocket tee boasts "ATM LAB" over the front and Coca-Cola references at the back. Additional pieces in the range include striped socks, a selection of nylon headwear, and a checkered bandana to round out the range. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Branded Apparel:** Opportunity for brands to collaborate with fashion labels and create clothing collections featuring their iconic motifs. - **Co-branding Accents:** Growing trend of incorporating co-branding accents in apparel designs to showcase partnerships between brands. - **Color Scheme Highlighting Brand Identity:** Increasing use of color schemes in apparel designs that align with a brand's iconic colors to reinforce brand identity. ### Who This Affects Most - **Fashion:** Fashion industry can explore collaborations with brands to create clothing lines featuring iconic brand motifs. - **Beverage:** Beverage industry can partner with fashion labels to create branded apparel that highlights their iconic beverage labels. - **Accessories:** Opportunity for accessory brands to collaborate with iconic brands in creating co-branded accessories that complement apparel collections. ## Related on Trend Hunter - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md)