# Multi-Sensory Cola Advertisements This Coca-Cola Advertisement Has Been Awarded Two World Records By Ell Smith | Published 2017-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-advertisement References: [psfk](https://www.psfk.com/2017/08/3d-coca-cola-ad-give-nyc-times-square.html) & [coca-colacompany](http://www.coca-colacompany.com/stories/coca-cola-celebrates-with-fans-in-times-square-to-introduce-the) The World's first robotic 3D sign is on display in New York's Times square, featuring a giant moving billboard that's displaying a [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) advertisement. Using programmed choreography, the 1,760 screens which comprise the billboard can be moved independently on one another, performing a waving dance for its on-lookers. The six storey sign was on display for the 300,000 people who passed by, creating a multi-sensory experience. The towering installation could be viewed from interactive pop-up seating placed throughout the busy Manhattan intersection, which sprayed a cool mist as ambassadors handed out samples of the refreshing beverage. [Times Square](https://www.trendhunter.com/trends/acidic-color-gloss) was strategically selected to house this unique display for its history as an iconic landmark, and "epicenter of outdoor advertising." Being the first of its kind, the [3D robotic sign](https://www.trendhunter.com/trends/3d-advertisement) has been awarded with two Guinness World Records. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Robotic Advertisements:** The development of robotic billboard technology provides businesses with a disruptive innovation opportunity to create interactive and dynamic advertising campaigns. - **Multi-sensory Marketing:** Multi-sensory marketing techniques, such as the Coca-Cola mist sprays and interactive seating, allow brands to create immersive experiences for customers and strengthen emotional connections with their products. - **Programmed Choreography:** Using programmed choreography for billboard screens allows for synchronized movement and visually stunning displays, creating opportunities for businesses to capture the attention of passersby with unique and memorable advertisements. ### Who This Affects Most - **Advertising:** The development of new and innovative advertising techniques, such as robotic billboards and multi-sensory marketing, provides advertising agencies with opportunities to create more engaging and impactful campaigns for their clients. - **Beverage:** Beverage companies such as Coca-Cola can take advantage of multi-sensory marketing to create a memorable and immersive experience for their customers, increasing brand loyalty and reaching new customers through word of mouth. - **Tourism:** The use of large-scale multi-sensory advertisements in tourist-heavy areas, such as Times Square, provides tourism and travel companies with opportunities to capture the attention of potential customers and promote their services in a unique and engaging way. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md)