# Beverage Merch Flagships Coca-Cola Launches First-Ever Flagship Merchandise in London By Niko Pajkovic | Published 2022-04-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-1 References: [hypebeast](https://hypebeast.com/2022/4/coca-cola-first-ever-european-hub) & [coca-cola](https://www.coca-cola.ca/)  [Coca-Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) has announced the launch of its first flagship store in London, England, which the company hopes will replicate the success of its 'Real Magic' Coca-Cola retailer experience in the United States. Similar to its American counterparts, the London-based location will include 'Real Magic' beverage bars and a can customization kiosk, which allows guests to design personalized cans of Coca-Cola. All new to the London store, however, will be the addition of a for-sale clothing line made by streetwear designer Jeff Staple. What's more, guests can expect an eclectic range of Coca-Cola-themed collabs, with other apparel being offered by notable labels including Herschel, [Lee Jeans](https://www.trendhunter.com/trends/lee-jeans), Soho Grit, BAPE, [Alma de Ace](https://www.trendhunter.com/trends/spring-healths), and BE@RBRICK. For those interested in checking out the flagship, the new location is open now and is located in Long Acre, London. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Flagship Merchandise Stores:** Coca-Cola sets the trend for flagship merchandise stores with unique beverage bars and customization kiosks. - **Streetwear X Beverage Collaborations:** Collaborations between beverage brands and streetwear designers present a disruptive innovation opportunity for the fashion industry. - **Personalized Packaging:** Personalized can designs are a rising trend in the beverage industry and create opportunities for increased customer engagement. ### Who This Affects Most - **Beverage:** Beverage companies can create innovative store experiences to boost customer engagement and sales. - **Fashion:** Fashion industry brands can collaborate with beverage companies to expand their product range and reach new audiences. - **Retail:** Retail businesses can incorporate customization kiosks to create unique shopping experiences for customers. ## Related on Trend Hunter - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Refreshed Post-Pandemic Cola Branding](https://www.trendhunter.com/trends/real-magic.md)