# Candy Personality Packaging No Two Coca Luxury Chocolates Taste the Same By Gil Cohen | Published 2013-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-luxery-chocolates References: [lovelypackage](http://lovelypackage.com/chocolates-with-attitude-2/) & [bessermachen](http://www.bessermachen.com/CHOCOLATES-WITH-ATTITUDE-2012) Design studio Bessermachen gave the new line of [Coca](https://www.trendhunter.com/trends/sonic-cocacola-your-way) Luxury Chocolates a personality boost through [creative packaging design](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies). The chocolates come in 12 delectable flavors, each one very different from the rest, just like the differences between the [characters of a story book](https://www.trendhunter.com/trends/koho-chocolate). Because of their highly individual tastes and appearances, it only makes sense to give each type of chocolate its own personality. 'The King' has a gilded appearance, 'The Innocent' is coated in white powder, 'The Rebel' has a reddish appearance and so on. Each one comes with a quote suitable to its characteristics by a famous person in history. Each type comes in its own color of box. Perhaps your favorite flavors from the Coca Luxury Chocolates say something about your own personality. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personality Packaging:** Opportunity for companies to create unique packaging designs that provide a personalized experience for each consumer based on their preferences and personality. - **Individualized Product Offerings:** Opportunity for companies to offer highly individualized products with unique characteristics that cater to different target markets. - **Celebrity Endorsement:** Opportunity for companies to enhance their brand image by incorporating quotes from famous personalities onto the packaging of their products. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for the food and beverage industry to enhance the customer experience through creative personality packaging. - **Confectionery:** Opportunity for the confectionery industry to create unique and personalized products using different flavors and colors with a focus on individuality. - **Design and Marketing:** Opportunity for design and marketing firms to collaborate with companies to create innovative packaging designs that resonate with consumers and enhance brand image. ## Related on Trend Hunter - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md)