# Carbonated Coca Leaves Coca Colla is Bolivia's New Energy Drink By Marissa Liu | Published 2010-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-colla References: [foodbev](http://www.foodbev.com/news/bolivia-to-introduce-coca-colla-carbonated-coca-leaf-drink) If you think [Red Bull](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower) and those other highly caffeinated energy drinks are potent then you ain’t seen nothing yet. The Bolivian government is introducing Coca Colla, a new soft drink that recognizes coca as “a cultural heritage, a natural and renewable resource of biodiversity in Bolivia and a factor of social cohesion.” The name, Coca Colla, is very close to the iconic red and white [Coca-Cola](https://www.trendhunter.com/trends/cocacola-with-coffee1) but the drink is quite different as the Bolivian Coca Colla made with the leaves of the coca plant. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 1% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Coca-based Energy Drinks:** The rise of Coca Colla in Bolivia highlights the growing trend of energy drinks made from coca leaves. - **Recognition of Cultural Heritage:** The introduction of Coca Colla reflects a trend of recognizing and promoting cultural heritage through innovative product offerings. - **Renewable Resources in Food and Beverage:** Coca Colla showcases the trend of utilizing renewable resources, such as coca leaves, in the food and beverage industry. ### Who This Affects Most - **Energy Drinks:** The emergence of coca-based energy drinks presents a disruptive innovation opportunity for the energy drink industry. - **Beverage:** The success of Coca Colla suggests an opportunity for the beverage industry to explore unique plant-based ingredients in their product offerings. - **Cultural Heritage Preservation:** The recognition of coca as a cultural heritage in the creation of Coca Colla opens up opportunities for the preservation and promotion of cultural heritage in the food and beverage industry. ## Related on Trend Hunter - [Non-Alcoholic Cola Cocktails](https://www.trendhunter.com/trends/kola-fashioned.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Limited-Edition Beverage Cube Flavors](https://www.trendhunter.com/trends/beverage-cube.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Mocha-Flavored Cola Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee-mocha.md) - [Cola-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-cherry-cola.md) - [Bottled Mexican Soda Refreshments](https://www.trendhunter.com/trends/barrilitos.md) - [Functional Root Beers](https://www.trendhunter.com/trends/jolt-root-beer.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md)