# Futuristic Cityscape Activations Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere By Laura McQuarrie | Published 2023-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar References: [marketingdive](https://www.marketingdive.com/news/coca-cola-coke-sphere-las-vegas-jonas-brothers-ai-y3000/699123/)  Earlier this year, [Coca-Cola](https://www.trendhunter.com/trends/coke-spiced) unveiled the limited-edition Coca-Cola [Y3000 Zero Sugar](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar) as a first-of-its-kind soda co-created by humans and artificial intelligence and the iconic brand recently took over the [Sphere](https://www.trendhunter.com/trends/xo-audio) in Las Vegas for a week to immerse people in its vision for the future. The week-long Destination Y3000 experience transformed the Sphere into a futuristic cityscape with a design informed by the Y3000 AI Cam—an AI-powered tool that people can use to transform photos of their surroundings into futuristic visuals. Coke Y3000 is the eighth Coke Creations and although previous iterations leaned into a digital-first approach as a means of connecting with younger consumers, this one stands out by playing with the possibilities of artificial intelligence in the physical world. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 81% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-powered Cityscapes:** The Coca-Cola Y3000 activation in Las Vegas showcased a futuristic cityscape created using AI technology. - **Human-AI Collaboration:** The limited-edition Coca-Cola Y3000 Zero Sugar is a co-creation between humans and artificial intelligence, highlighting the potential for collaboration between the two. - **Digital-physical Integration:** Coca-Cola's Y3000 experience merged digital and physical elements to create an immersive vision of the future. ### Who This Affects Most - **Beverage:** The Coca-Cola Y3000 campaign demonstrates the potential for AI-driven innovation in the beverage industry. - **Technology:** The integration of artificial intelligence into the Coca-Cola Y3000 activation showcases innovative applications of AI technology in the tech industry. - **Marketing:** By combining AI technology with physical activations, Coca-Cola exemplifies new possibilities for marketing strategies in various industries. ## Related on Trend Hunter - [AI-Formulated Zero-Sugar Sodas](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Bespoke AI-Powered Art](https://www.trendhunter.com/trends/coke.md)