# Heart-Covered Cans Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign By Senduran Bhakthakumaran | Published 2012-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-x-play References: [highsnobiety](http://www.highsnobiety.com/news/2012/03/14/coca-cola-x-play-comme-des-garcons/comme-des-garcons-play-coca-cola-0/) & [thehundreds](http://thehundreds.com/the-feed/2012/03/14/coca-cola-x-play-comme-des-garcons/) The [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) x PLAY Comme des Garcons series is a [makeover of the iconic can](https://www.trendhunter.com/trends/modern-can). This campaign is stylish, and infuses the popular soft drink with a sense of fashion all chic individuals will adore. The can's feature black and silver foundation is now covered with [red hearts](https://www.trendhunter.com/trends/heart-to-get-valentines-day), signifying the touch of Comme des Garcons. Regardless of actual target markets, these cans are sure to strike hearts around the world, and will get audiences to fiend a little more of the sugary substance. The cans have an authentic appeal to them that can only be a product of this epic Coca-Cola x PLAY Comme des Garcons collaboration. Check out this makeover of the iconic Coca-Cola can and indulge your taste buds! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Iconic Can Redesign:** Disruptive innovation opportunity: Collaborating with prominent fashion brands to reimagine product packaging for increased consumer appeal. - **Fashion-food Crossovers:** Disruptive innovation opportunity: Exploring partnerships between food and fashion companies to create unique, stylish, and limited-edition products. - **Authenticity in Brand Collaborations:** Disruptive innovation opportunity: Fostering genuine collaborations between established brands to create exclusive and highly coveted products. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Utilizing collaborations with fashion and design brands to revamp beverage packaging and stand out on store shelves. - **Fashion:** Disruptive innovation opportunity: Leveraging partnerships with food and beverage companies to expand product offerings and reach a broader consumer base. - **Marketing and Advertising:** Disruptive innovation opportunity: Strategizing unique collaborations between brands to create buzzworthy campaigns and engage target audiences. ## Related on Trend Hunter - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md)