# Customizable Soda Glasses The Coca Cola x Pair Eyewear Collection Recently Launched By Grace Mahas | Published 2022-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-x-pair References: [paireyewear](https://paireyewear.com/en-ca/collections/coca-cola) The new [Coca-Cola](https://www.trendhunter.com/trends/cocacola-x-crocs) x Pair collection gives fans the opportunity to match their glasses to their favorite can of pop. Pair is a customizable glasses brand that offers an endless supply of magnetic frames and adjoining top frames so wearers can change their glasses. The Coca Cola x Pair collection pays homage to "shared moments of happiness and joy sparked by popping open a delicious and refreshing coke." The new series combines "Coca-Cola's optimistic spirit with Pair Eyewear’s mission of empowering self-expression through glasses." There are a variety of glasses and corresponding Top Frames in the collection, which includes Coke's most recognizable logos and flavors, such as [Cherry Coke](https://www.trendhunter.com/trends/kerrygold-butter-club), [Diet](https://www.trendhunter.com/trends/owala-x-diet-coke) Coke, and Classic Coke, as well as a playful throwback to the 70's. Moreover, the glasses are offered in both prescription and non-prescription forms. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 79% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Customizable Eyewear:** There is an opportunity for eyewear companies to offer customizable glasses that allow wearers to express their personalities and interests through their frames. - **Branded Collaborations:** There is an opportunity for brands to collaborate with eyewear companies to create custom collections that cater to their consumers' interests and preferences. - **Retro Branding:** There is an opportunity for companies to capitalize on the popularity of retro branding by incorporating nostalgic logos and designs into their products. ### Where This Applies - **Eyewear:** Eyewear companies can innovate by offering more customizable options to their customers, such as magnetic frames or interchangeable parts. - **Beverage:** Beverage companies can collaborate with eyewear brands to create unique marketing opportunities that allow consumers to show their loyalty to their favorite drinks. - **Fashion:** Fashion brands can use customizable glasses as a way to create personalized accessories that complement consumers' unique styles. ## Related on Trend Hunter - [Disney-Inspired Eyewear Collections](https://www.trendhunter.com/trends/mickey-friends-collection.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Soda-Themed Beverage Tumblers](https://www.trendhunter.com/trends/owala-x-diet-coke.md) - [Wider Eyewear Frames](https://www.trendhunter.com/trends/frame-collection1.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Blind Box Eyewear Collaborations](https://www.trendhunter.com/trends/lenskart.md)