# Sporty Street Art Cans These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil By Laura McQuarrie | Published 2014-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-world-cup References: [thedieline](http://www.thedieline.com/blog/2014/5/22/coca-colas-2014-fifa-world-cup-cans) & [coca-colacompany](http://www.coca-colacompany.com/) Branding for the special edition Coca-Cola World Cup cans has just been released, keeping on theme with the [street art motifs](https://www.trendhunter.com/trends/1664-x-andre-saraiva) that are being used to promote this year's FIFA World Cup games in Brazil. The cans were developed by the [Coca-Cola Company](https://www.trendhunter.com/trends/cocacola-dreamworld), BGO and artist Speto, who is responsible for dressing up the cans in his graphic style. There were three unique cans created, including one with a soccer ball illustrated in the colors of Brazil's flag, a can showing four youthful faces and another with the iconic [Coke](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) bottle under a big, bright sun. Since Coca-Cola is all about celebrating happiness and wouldn't miss a big event like the 2014 FIFA World Cup, these cans are a perfect way for the brand to put its cheerful stamp on the sporting event. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Street Art Branding:** Brands can leverage street art motifs to create unique and eye-catching branding materials. - **Special Edition Packaging:** Developing special edition packaging can help brands create buzz and connect with consumers during major events. - **Collaborations with Artists:** Collaborating with artists can bring fresh perspectives and unique designs to brand packaging, enhancing its appeal. ### Where This Applies - **Beverage Industry:** Beverage companies can explore street art-inspired packaging to stand out on store shelves and engage consumers. - **Event Marketing:** Event marketers can partner with brands to create special edition packaging and merchandise that resonates with attendees. - **Art and Design:** Art and design industries can explore collaborations with brands to bring unique artistic elements to mass-produced products. ## Related on Trend Hunter - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md)