# Party-Starting Advertisements The Coca-Cola Walls Commercial Will Get You Grooving By Chalaine Mantha | Published 2011-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-walls-commercial References: [thecoca-colacompany](http://www.thecoca-colacompany.com/dynamic/press_center/avcenter.html?assetId=56221&assetTag=advertising) & [thecoca-colacompany](http://www.thecoca-colacompany.com/dynamic/press_center/2011/03/uniting-teens-through-music.html) The [Coca-Cola](https://www.trendhunter.com/trends/cocacola-family) Walls commercial is sure to get you grooving along with the band One Night Only’s song Can You Feel It. One Night Only developed the song for [Coke](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign)’s new global music program called Coca-Cola Music. Coke explains that the upcoming music program “will give teen fans the inside track on the creation of music and the opportunity to view the industryʼs leading artists at work.” The hyped-up commercial is bound to get people excited about this new venture. Coca-Cola states that the Coca-Cola Walls commercial “brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day.” The commercial is fun, bubbly and has a feel-good vibe that will make you want to watch it over and over. I'm sure that the new band One Night Only will have great success from being a part of the Coca-Cola Music program. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Teen-inclusive Global Music Program:** Creating a music program specifically for teens allows Coca-Cola to engage and connect with this key demographic. - **Interactive Music Experiences:** Providing behind-the-scenes access to leading artists and the music creation process allows for an immersive and interactive music experience for fans. - **Branded Musical Collaborations:** Collaborating with up-and-coming bands like One Night Only helps Coca-Cola strengthen its brand image and foster new music talents. ### Sectors Adopting This - **Beverage Industry:** Coca-Cola's innovative music program can give the brand a competitive edge and attract young consumers to its products. - **Entertainment Industry:** Providing exclusive access to leading artists can disrupt the traditional music industry and create new opportunities for fan engagement. - **Marketing and Advertising Industry:** Branded music collaborations offer a unique approach for companies to connect with consumers and enhance brand loyalty. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md)