# Soft Drink Battle Ads The Coca Cola vs Pepsi Video is Filled with Non-Stop Pop Action By Nikki Taylor | Published 2012-11-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-vs-pepsi References: [designtaxi](http://designtaxi.com/news/354168/Coke-vs-Pepsi-An-Epic-CG-Animation/) & [vimeo](http://vimeo.com/49969704) A literal battle ensues in this special [Coca Cola](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte) vs [Pepsi](https://www.trendhunter.com/trends/tastes-better-campaign) creative video advertisement by Alvise Avati. The video opens with a squealing classic [Coke](https://www.trendhunter.com/trends/cocacola-family) bottle being held by tyrant Pepsi drinkware. A lonesome Coke can warrior must battle his way through the foul rival army, ripping off pop tabs and wrestling gruesome cyclops bottle caps. To accompany the battle-driven CG animation, Avati adds in a heroic soundtrack filled with adrenaline-pumping instrumentals. The Coca Cola vs Pepsi video is well thought out and superbly executed. It transforms the ongoing battle between the two soft drink giants into a literal fight of gladiator proportions. In the end, it is the Coke can that walks away triumphantly winning the war, and the tasty rewards of his maiden. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Soft Drink Brand Battles:** Brands can leverage creative and engaging advertisements that are centered around brand battles to increase brand loyalty and market share. - **CG Animation in Advertising:** Brands can elevate their advertising game by incorporating high-quality CG animation in their ads to make them visually appealing and engaging. - **Heroic Soundtrack in Advertising:** Incorporating heroic and adrenaline-pumping instrumentals in advertisements can help create a memorable and emotional connection with the audience. ### Where This Applies - **Beverage:** Beverage companies can leverage brand battles to capture the attention of consumers and increase their market share. - **Advertising:** Companies in the advertising industry can offer high-quality CG animation and sound services to clients who want visually appealing and engaging ads. - **Entertainment:** The use of CG animation and heroic soundtracks in advertisements presents opportunities for media and entertainment companies to collaborate with brands. ## Related on Trend Hunter - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md)