# Couture Coke Containers Coca Cola Tribute to Fashion Raises Money for Earthquake Victims By Meghan Young | Published 2012-04-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-tribute-to-fashion References: [thetrendygirl.net](http://www.thetrendygirl.net/2012/03/coca-colas-tribute-to-fashion.html) & [gizmodiva](http://www.gizmodiva.com/other_stuff/coca-cola’s-“tribute-to-fashion”-limited-edition-bottles.php) The [Coca Cola](https://www.trendhunter.com/trends/social-club-x-cocacola) Tribute to Fashion charity project has been resurrected to once again raise money for the victims who survived the devastating earthquake in Abruzzo, Italy back in 2009. A concerted effort between this prominent soda company and distinguished fashion designers including Rosella Jardini ([Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag)), Donatella [Versace](https://www.trendhunter.com/trends/bright-crystal), Angela Missoni, Alberto Ferreti, Consuelo Castiglioni, Anna Molinari (Blumarine) and Etro, this initiative also brings awareness to the suffering that is still taking place. Recently showcased at the Milano Fashion Centre, the Coca Cola Tribute to Fashion charity project features true works of art. From Moschino's ladybug-like frills to Versace's Malibu Barbie theme, each bottle has a certain cheeriness. Feminine, fashionable and fun, they each represent the designer's unique style and persona. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charitable Collaborations with Fashion:** Collaborations between prominent companies and fashion designers for charitable causes. - **Artistic Beverage Packaging:** Designing eye-catching and artistically themed packaging for beverages. - **Brands Creating Awareness for Social Issues:** Prominent brands partnering with charities and organisations to create awareness for social issues. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers and companies collaborating for charitable causes. - **Beverage Industry:** Beverage companies experimenting with artistic and unique packaging designs. - **Charity Industry:** Organisations partnering with prominent companies to create awareness for social issues. ## Related on Trend Hunter - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Italian Heritage Spirit Bottles](https://www.trendhunter.com/trends/pernod-ricard-x-missoni.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md)