# Alternate Ending TV Spots 12 Unhuggable Coca-Cola Ads By Ayman | Published 2008-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-the-unhuggables References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/06/coca-cola-unhuggables.html) & [youtube](http://www.youtube.com/watch?v=-oyv3bVV92c) [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign) has unleashed a fun TV campaign in conjunction with the [Euro 2008 Football Championship](https://www.trendhunter.com/trends/official-carbonated-soft-drink). The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end. The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really *unhuggable* people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all. The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternate Ending TV Spots:** Opportunity for brands to create unique and unexpected endings to their TV campaigns. - **Unhuggable Advertising:** Potential to engage viewers by using unexpected and unconventional characters in advertisements. - **Interactive TV Campaigns:** Opportunity to create interactive and engaging TV campaigns that resonate with audiences. ### Sectors Adopting This - **Advertising:** Chance for ad agencies to explore innovative and creative approaches in their TV campaigns. - **Beverage:** Opportunity for beverage brands to create memorable and entertaining advertisements. - **Entertainment:** Potential to enhance the viewing experience by incorporating interactive elements in TV campaigns. ## Related on Trend Hunter - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)