# Recycled Soft Drink Apparel Fashion Brands Give Coca-Cola rPET Shirts a Designer's Touch By Matt Ho | Published 2011-04-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-rpet-shirts References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/06/coca-cola-rpet-t-shirts-stussy-luker-xlarge-silas-etc/) & [zozo.jp](http://zozo.jp/) Looks like [Coke](https://www.trendhunter.com/trends/toss-in-take-out) can do more than just imprinting its logo and a glass on shirts as its design. The [Coca-Cola](https://www.trendhunter.com/trends/cocacola-collection) rPET shirts actually have pretty decent range of designs even if it’s fairly minimalist. The soft drink company has teamed up with various fashion brands to bring out a new set of Coca-Cola rPET shirts. Some of the names involved in this project includes Stussy, LUKER by Neighborhood, [United Arrows](https://www.trendhunter.com/trends/climate-education-program) and Silas. Each apparel features these brand’s own personal touch and interpretations of Coke. All the products are made from rPET (recycled Poly Ethylene Terephthalate) plastic bottles which is always a good thing since going eco has become incredibly important these days. The Coca-Cola rPET shirts are available for sale at Zozo.jp. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycling Fashion:** Fashion brands are taking a sustainable approach by utilizing recycled materials to create environmentally friendly fashion. - **Collaborative Fashion:** Fashion brands are partnering with companies outside of the fashion industry to create unique apparel with a personal touch. - **Minimalist Design:** Fashion companies are embracing minimalism in design by creating basic yet stylish garments with a focus on sustainability. ### Industries Being Reshaped - **Fashion:** Fashion brands are incorporating eco-friendly materials into their collections to appeal to a more socially conscious consumer base. - **Beverage:** Beverage companies are exploring ways to repurpose their products and packaging, creating new opportunities for cross-industry collaborations. - **Eco-friendly Products:** Companies that specialize in eco-friendly products have the opportunity to collaborate with fashion companies to create stylish and sustainable apparel. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md)