# Eco-Friendly Soft Drinks Coca-Cola Sponsors Recycling Progam in the UK By Rose Nazarali | Published 2009-10-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-recycling-bins References: [psfk](http://www.psfk.com/2009/10/coke-to-sponsor-recycling-bins-in-the-uk.html) & [triplepundit](http://www.triplepundit.com/2009/10/cokes-uk-recycling-bins-will-offset-the-companys-carbon/) Soft drink mega company, [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-products-recyclable), is heading a recycling initiative in the UK and launching recycling bins with the Southhampton City Council. The initiative is to help counter-act Coca-Cola's giant carbon footprint while also doing something for the greater good. The [Coke](https://www.trendhunter.com/trends/toss-in-take-out) branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas. **Implications** - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Coca-Cola can explore the use of more sustainable packaging options like refillable bottles or compostable materials. - **Recycling Infrastructure:** Investing in recycling infrastructure can create opportunities for Coca-Cola to not only decrease their carbon footprint, but to also create a competitive advantage in the industry. - **Eco-conscious Marketing:** Coca-Cola can focus on marketing their eco-friendly initiatives to attract and retain consumers who prioritize sustainability. ### Who This Affects Most - **Beverage Industry:** The entire beverage industry can benefit from increased focus on sustainability and environmentally conscious practices. - **Plastics Industry:** Coca-Cola can partner with and invest in the plastics industry to help drive innovation and advancements in sustainable packaging solutions. - **Recycling Industry:** By partnering with or investing in recycling companies, Coca-Cola can help increase the efficiency and effectiveness of recycling efforts, while simultaneously reducing their own environmental impact. ## Related on Trend Hunter - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md)