# Health-Oriented Colas 'Coca-Cola Plus' is Branded as Soda to Improve One's Health By Laura McQuarrie | Published 2017-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-plus References: [en.rocketnews24](http://en.rocketnews24.com/2017/02/03/coca-cola-to-release-their-healthiest-cola-ever-in-japan-this-march/) & [secure.cocacola.jp](https://secure.cocacola.jp/plus/) While there are many consumers who are making efforts to reduce their intake of unhealthy sugary sodas, The Coca-Cola Company is set to release a new [health-focused beverage](https://www.trendhunter.com/trends/bloom-nutrition-launches) by the name of 'Coca-Cola Plus.' Unlike many beverages that are branded as [diet-friendly drinks](https://www.trendhunter.com/trends/jones-zero-cola), this one is specifically being launched as one that has the potential to improve one's health. This is because a bottle of Coca-Cola Plus contains five grams of indigestible dextrin and other [dietary fibers](https://www.trendhunter.com/trends/xoxo-soda), which help to reduce the absorption of fat from food. As such, it is recommended to consume only one bottle per day alongside a meal. The product is being referred to as a 'Tokuho Cola'; 'Tokuho' is a term that describes "Tokutei Hokenyo Shokuhin," or FOSHU—Food for Specified Health Uses. Other products in Japan that fall under this category include the recently released Coca-Cola with ginger extract to fight seasonal threats, as well as The Coca-Cola Company's Fanta 'Watermelon + Salt' beverage for summer hydration. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-friendly Beverages:** There is an opportunity for companies to create and market beverages that offer health benefits, such as reduced absorption of fat from food. - **FOSHU Products:** Developing and branding products as 'FOSHU' or 'Tokuho' could be a trend as Japan's population continues to age and focus on health management. - **Functional Fibers in Food:** The use of indigestible dextrin and other dietary fibers in food and beverage products as a functional ingredient could be a growing trend for health-focused consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can explore new product development opportunities by incorporating functional fibers and other health-focused ingredients in beverages. - **Health and Wellness Industry:** The health and wellness industry can collaborate with food and beverage companies to develop and market products that cater to consumers looking for health-friendly options. - **Functional Food Industry:** The functional food industry can capitalize on the growing trend of incorporating functional fibers and other health-focused ingredients in food products to meet the needs of health-conscious consumers. ## Related on Trend Hunter - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Carbonated Hydration Drinks](https://www.trendhunter.com/trends/core-500-cola.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Prebiotic Soda Debuts](https://www.trendhunter.com/trends/pepsi-prebiotic-cola.md) - [Refreshing Wellness Sodas](https://www.trendhunter.com/trends/super-soda.md)