# Coca Cola Orange Drinks Giant Gets Fruity For UK Summer By Cowbag | Published 2007-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-orange-drinks-giant-gets-fruity-for-uk-summer References: [brandrepublic](http://www.brandrepublic.com) Following coca cola lemon, and the launch of and coca cola lime last summer - a coca cola organe is being launched in July this year as a [limited edition](https://www.trendhunter.com/trends/j2o-dragonberry). [Coca-Cola](https://www.trendhunter.com/trends/cocacola-lemon) Orange be available in the UK and is part of their '[Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) side of summer' activity. **Implications** - This trend is signalling towards the need for reinvention when it comes to products. Mega brands such as Coca-Cola need to maintain their current market share by creating new twists on the original products. Companies who have the money and flexibility to test out their products on a large scale can come up with unique and bizarre flavors. This flexibility allows the brand to either keep a successful product, or kill it. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Beverages:** Offering limited edition or seasonal beverages creates excitement and encourages customers to try new products, allowing brands to test out unique and innovative flavors. - **Product Reinvention:** Established brands should constantly reinvent and innovate their products to keep up with changing consumer demands, preferences, and trends. - **Unconventional Flavors:** Creating unique and unconventional flavors for mass-produced products can generate excitement and interest in the brand, potentially leading to increased sales and customer loyalty. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend of creating limited edition and unconventional flavors to create new products and attract customers. - **Food Industry:** The food industry can also experiment with unique and unconventional flavor combinations to create new products and potentially increase customer interest and loyalty. - **Marketing and Advertising Industry:** Marketing and advertising agencies can work with brands to create and execute successful campaigns that highlight unique and unconventional product offerings, generating buzz and excitement amongst customers. ## Related on Trend Hunter - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Flavor-Driven Cornish Sodas](https://www.trendhunter.com/trends/jollys-drinks.md) - [Reprised Soda Flavors](https://www.trendhunter.com/trends/olipop-reintroduced.md) - [Orange Branding Updates](https://www.trendhunter.com/trends/minute-maid-1.md)