# Singer-Backed Soda Flavors
Coca-Cola Creations Partners with Rosalía for 'Coca-Cola Move'

By Kanesa D | Published 2023-02-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-move
References: [bleedingcool](https://bleedingcool.com/pop-culture/coca-cola-creations-announces-new-move-flavor-featuring-rosalia/) & [coca-cola](https://www.coca-cola.ca/)

![Singer-Backed Soda Flavors](https://cdn.trendhunterstatic.com/thumbs/498/coca-cola-move.jpeg)

Coca-Cola Creations has unveiled a brand-new flavour called Coca-Cola Move, and Rosalía is the star of a campaign to promote the new beverage. The new flavor has hints of raspberry at the first sip, transitioning into a bubblegum flavor to finish. The iconic soda brand teamed up with Rosalía ahead of the Super Bowl to promote the new ‘Coca-Cola Move’ with a new campaign ad. This is the first of several drops scheduled to happen over 2023 as Coca-Cola begins to recruit celebrities for its campaigns.

"To further bring the product to life, fans can scan a QR code on the collectible Coca-Cola Move can or bottle to access the digital Coca-Cola Creations Hub. It offers engaging digital experiences for fans to discover and explore new territories, such as accessing behind-the-scenes content of Rosalía's making of the single, [...]” said the brand in a statement.

Image Credit: Coca-Cola Creations