# Secret Winter Wonderland Ads The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors By Matt Ho | Published 2012-01-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-magic-machine References: [theawesomer](http://theawesomer.com/the-coca-cola-magic-machine/143173/) & [youtube](http://www.youtube.com/watch?v=DZq5lVTIe8s) While Christmas is over, you can still enjoy the [Coca-Cola](https://www.trendhunter.com/trends/piccadilly-lights-1) Magic Machine that demonstrates that the joyous holiday may be hiding in a place you may least expect. The Coca-Cola Magic Machine advert is a commercial from Buenos Aires that takes on an interactive concept. The premise involves a [vending machine that draws visitors in](https://www.trendhunter.com/trends/jaffa-cakes-installation). As soon as the unexpected guests push a button, the machine magically slides open revealing a secret passage. What awaits these good folks is a winter wonderland filled with snow, Santa, a couple of strange characters and of course, [Coke](https://www.trendhunter.com/trends/cocacola-family). It’s quite a heartwarming commercial that wonderfully captures what the spirit of Christmas is all about. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Interactive Vending Machine Ads:** Businesses can capitalize on the trend of interactive vending machines to capture the attention of and engage with potential customers - **Surprise and Delight Marketing:** Surprise and delight marketing can provide a memorable experience for customers and create a positive brand image - **Holiday-themed Advertising Year-round:** Companies can leverage the emotional appeal of holiday-themed advertising beyond the holiday season for continued brand awareness and loyalty ### Who This Affects Most - **Beverage Industry:** Beverage companies can use interactive vending machines and surprise and delight marketing to stand out in a crowded industry - **Tourism Industry:** Tourism companies can incorporate holiday-themed experiences to attract visitors year-round - **Advertising Industry:** The trend of interactive vending machines and surprise and delight marketing provides opportunities for advertising agencies to create unique and memorable campaigns for their clients ## Related on Trend Hunter - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md)