# Couture Soda Pop The New Coca-Cola Light Designed and Shot by Karl By Marissa Liu | Published 2010-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-light References: [designscene.net](http://www.designscene.net/2010/04/baptiste-coco-rocha-for-coca-cola-light.html) In keeping with their fashion collaborations, Coca Cola introduced the new Coca-Cola Light with help from fashion icon Karl Lagerfeld. Lagerfeld captured Canadian cutie Coco Rocha and his own muse, Baptiste Giabiconi for the ad campaign, which features Miss Rocha sipping on a tasty beverage with a Giabiconi posing as an adorable but attentive waiter. Lagerfeld designed the Coca-Cola Light bottle himself. The black and white bottle features a silhouette of the famous designer and is sure to become a fashionista collector's item. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-branded Beverages:** Creating collaborations between fashion and beverage brands to create unique and collectible products. - **Celebrity-endorsed Ad Campaigns:** Using well-known fashion icons and models to promote products and increase brand recognition. - **Designer-designed Packaging:** Involving famous fashion designers in the creation of product packaging for a more luxury and exclusive appeal. ### Sectors Adopting This - **Fashion and Beverage:** Bringing together the fashion and beverage industries to create innovative and fashion-forward products. - **Advertising and Marketing:** Utilizing celebrity endorsements and visually stunning campaigns to attract consumer attention and increase brand awareness. - **Package Design:** Collaborating with renowned designers to create visually appealing and unique packaging that enhances the overall product experience. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Soda-Themed Beverage Tumblers](https://www.trendhunter.com/trends/owala-x-diet-coke.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)