# Redesigned Heartwarming Soda Ads The Coca Cola Light Brazil Campaign is Very Sweet By Michael Nieto | Published 2014-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-light-brazil References: [designtaxi](http://designtaxi.com/news/363244/Coca-Cola-Light-Reintroduced-In-Brazil-With-A-New-Packaging-Design/) & [thedieline](http://www.thedieline.com/blog/2014/1/17/i-love-coca-cola-light.html) The new Coca Cola Light Brazil campaign has a heartwarming package design that invites consumers again. The light version of Coke was discontinued from the Brazilian market a few years ago but has now been redesigned and introduced in a fun way. The new package was executed by the design studio 'Oz Estratégia + Design' with a concept that emphasizes the question “Do you like it or love it?". The intended response is suppose to be “I love Coca-Cola Light!” as a heartwarming reaction from the public. The package contains a large red heart with the traditional silver background. This heart makes a great impression for consumers as it may apply to their lifestyle with the product itself. The Coca Cola Light Brazil campaign strives to retain consumers once again in a positive and sweet way. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heartwarming Packaging Design:** Businesses can innovate their packaging design by creating more emotive and empathetic packaging that resonates with consumers' emotions. - **Product Discontinuation Revival:** Companies can bring back previously discontinued products with updated branding and marketing campaigns to create excitement among consumers. - **Emphasizing Consumer Satisfaction:** Brands can focus on customer satisfaction and loyalty by asking targeted questions on product packaging that prompt positive emotional responses and increase brand connection. ### Who This Affects Most - **Beverage Industry:** Beverage companies can use innovative packaging designs and emotive marketing campaigns to create brand loyalty and stand out in a crowded market. - **Advertising Industry:** Advertising companies can create campaigns that revamp previously discontinued products in a way that capitalizes on nostalgia and modern design trends. - **Design Industry:** Design studios can offer services that emphasize emotive and empathetic packaging design to create a competitive advantage for their clients. ## Related on Trend Hunter - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md)