# Green Plant-Based Sodas The New Coca-Cola Life Uses Stevia Sweetener Instead of Sugar By Laura McQuarrie | Published 2013-08-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-life References: [beveragedaily](http://www.beveragedaily.com/Markets/Coca-Cola-Life-Well-Death-doesn-t-have-quite-the-same-ring) & [coca-colalife.ar](http://www.coca-colalife.com.ar/) Coca-Cola 'Life' is a new addition to the iconic soda pop family. The new kind of [Coke](https://www.trendhunter.com/trends/cocacola-uk) has been released in Argentina and it sports very green packaging. In addition to its green-colored labels, the bottles for [Coca-Cola Life](https://www.trendhunter.com/trends/green-bottle) contain materials derived from plant-based materials. The bottle is not entirely plant-based, but Coke plans to introduce an entirely plant-based bottle in the future. As well as trying to increase its efforts to be more sustainable, Coca-Cola Life is made to appeal to consumers who value health. 'Life' is made with stevia, a plant-based sweetener and it has half of the calories a classic bottle of Coke does. By replacing sugar, this new addition to the Coca-Cola family aims to offer a [healthy soda pop beverage option](https://www.trendhunter.com/trends/healthconscious-soda). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Sweeteners:** The trend of using plant-based sweeteners like stevia offers opportunities for developing healthier alternatives to traditional sugar-based products. - **Sustainable Packaging:** The trend of using plant-based materials for packaging presents opportunities for reducing environmental impact and increasing brand sustainability. - **Health-conscious Beverages:** The trend of offering low-calorie and healthier beverage options appeals to consumers who prioritize their health and wellness. ### Where This Applies - **Beverage:** The beverage industry can explore plant-based sweeteners and sustainable packaging to innovate and offer healthier and more eco-friendly drink options. - **Food Packaging:** The food packaging industry can capitalize on the demand for sustainable packaging by developing plant-based alternatives to reduce waste and environmental impact. - **Health and Wellness:** The health and wellness industry can leverage the trend of health-conscious beverages to develop and promote products that cater to consumers seeking healthier choices. ## Related on Trend Hunter - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Low-Sugar Natural Sodas](https://www.trendhunter.com/trends/living-things-soda.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Organic Zero-Sugar Sodas](https://www.trendhunter.com/trends/zero-sugar-soda.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md)