# AI-Generated Holiday Soda Ads The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI By Laura McQuarrie | Published 2024-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-holidays-are-coming References: [marketingweek](https://www.marketingweek.com/coca-cola-ai-holidays-are-coming/) & [coca-cola](https://www.coca-cola.com/gb/en/social/coca-cola-christmas-in-great-britain-/holidays-are-coming)  The Coca-Cola Holidays Are Coming ads have been running since the 90s, and to keep up with the times, The Coca-Cola Company unveiled an AI-generated version of the famous advertisement that will replace the original on TV going forward. Like the original Holidays Are Coming ad from 1995, this updated version features a familiar soundtrack, and shots of polar bears and illuminated trucks on winter roads. The 2024 version of Coca-Cola's Holidays Are Coming differs by featuring smiling faces on a more diverse cast, and people drinking Coca-Cola Zero Sugar. This 16-second spot marks the first time Coca-Cola has produced an ad fully generated by artificial intelligence. When the new AI-generated ad was pre-tested with consumers, it was well received, which was the push the company needed to proceed. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 87% | Activity: 92% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-generated Commercials:** The creation of fully AI-generated commercials marks a significant shift in advertising methodology, enhancing personalization and creative efficiencies. - **Diverse Representation in Ads:** The increased emphasis on diversity in advertising highlights a significant step towards more inclusive marketing strategies. - **Modernized Nostalgia:** Revamping classic advertisements with modern technology provides a fusion of nostalgia and innovation that resonates with contemporary audiences. ### Sectors Adopting This - **Advertising:** The advertising industry stands to revolutionize audience engagement through AI-generated content and data-driven personalization. - **Media and Entertainment:** Media and entertainment sectors are exploring new artistic frontiers as AI transforms traditional production methods. - **Consumer Goods:** Consumer goods companies are leveraging AI to create more engaging and dynamic marketing campaigns that resonate across diverse demographics. ## Related on Trend Hunter - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Bespoke AI-Powered Art](https://www.trendhunter.com/trends/coke.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [AI-Formulated Zero-Sugar Sodas](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar.md) - [Supermodel-Backed AI Cards](https://www.trendhunter.com/trends/winnie-harlow-1.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md)