# Coca Cola Gets Dirty with New Carmen Electra Ads By Michael Marucci | Published 2007-01-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-gets-dirty-with-new-carmen-electra-ads References: [perezhilton](http://perezhilton.com/topics/carmen_electra/coke_whore_20070119.php) [Coca Cola](https://www.trendhunter.com/trends/coca-cola-move) may not be the family brand you thought it was. Their alleged latest campaign, featuring Carmen Electra, appears to be more revealing than anything [Coke](https://www.trendhunter.com/trends/cocacola-family) has shown us in the past. Perez Hilton, self-proclaimed as "Hollywood's Most-Hated web site," unearthed the photos which it published under the title, "Coke Wh_re". Will this campaign be destined for North America? I doubt it. **Implications** - Many industries realize that sex has the capacity to help sell a product. However, this new [Coca Cola ad](https://www.trendhunter.com/trends/censored-truth) indicates that there still needs to be an element of taste when it comes to publicity. When designing advertising campaigns, industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Balancing Sex Appeal in Advertising:** Industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers. - **Controversial Advertising:** Controversial advertising is still an effective marketing tool, but it should be done tastefully to avoid backlash from consumers. - **Unconventional Campaigns:** Unconventional advertising campaigns can turn heads, but companies must be cautious of potential negative consequences to their brand image. ### Sectors Adopting This - **Beverage:** Beverage companies should consider more tasteful approaches when adding sexual appeal to their advertising campaigns to avoid negative press and public backlash. - **Fashion & Beauty:** Fashion and beauty companies should be mindful of how they use sexual appeal in their advertising campaigns, ensuring that it is done tastefully whilst being effective. - **Entertainment:** Entertainment companies can benefit from unconventional campaigns, but they should be aware of the potential backlash from controversial content. ## Related on Trend Hunter - [Bold Soda Brand Campaigns](https://www.trendhunter.com/trends/rc-cola-campaign.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Soda-Branded Cocktails](https://www.trendhunter.com/trends/fresca-cocktail.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)