# Immersive Brand Projections Antilop Creates Coca-Cola Future Room for Santralistanbul By Katherinev123 | Published 2012-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-future-room References: [digitalbuzzblog](http://www.digitalbuzzblog.com/coca-cola-125th-anniversary-the-future-room-exhibition/) & [antilop.co](http://antilop.co/) In celebration of [Coca-Cola's](https://www.trendhunter.com/trends/3d-coca-cola-billboard) 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an [immersive digital experience and installation](https://www.trendhunter.com/trends/loacker-galaxy) at Santralistanbul, a modern art museum in Turkey. The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul's Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases [Coca-Cola's history as a brand](https://www.trendhunter.com/trends/coca-cola-ai) with vibrant images and videos featuring the beverage company's logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand's rich history and global reach. Watch the video here to see the installation in action. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Digital Experiences:** The creation of immersive digital experiences, like the Coca-Cola Future Room, allows brands to engage customers in a visually stimulating and interactive way. - **Projection Mapping Installations:** Projection mapping installations, such as the 270-degree projection at the Coca-Cola Future Room, offer innovative ways to showcase brand history and engage museum visitors. - **Visual and Digital Storytelling:** Visual and digital storytelling, as demonstrated in the Coca-Cola Future Room, provides brands with a unique opportunity to captivate audiences and convey their brand message effectively. ### Sectors Adopting This - **Creative Agency:** Creative agencies can explore the development of immersive digital experiences and projection mapping installations to offer innovative marketing solutions to their clients. - **Museums and Art Galleries:** Museums and art galleries can consider incorporating projection mapping installations and immersive digital experiences to enhance visitor engagement and create memorable exhibition experiences. - **Beverage Industry:** Beverage companies can leverage visual and digital storytelling techniques, similar to the Coca-Cola Future Room, to showcase their brand history and engage consumers in a more captivating way. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Bespoke AI-Powered Art](https://www.trendhunter.com/trends/coke.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)