# Eco Bottle Containers The Coca Cola Future Crate is One Step in a Sustainable Direction By Amelia Roblin | Published 2013-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-future-crate References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/09/coca-cola-future-crate-concept.html) & [talent.adweek](http://talent.adweek.com/gallery/Coca-Cola-FUTURE-Crate/4609861) Unbeknownst to most consumers, the methods in which products are shipped offer a plethora of opportunities for more [eco-friendly alternatives](https://www.trendhunter.com/trends/plastic-pallet-boxes). The [Coca Cola](https://www.trendhunter.com/trends/coke-buddy) Future Crate is a small object that has the potential to make a significant difference in how your drinks become available to you. Ferdi Fikri came up with a new design for a case that can hold 12 1-Liter bottles of [Coke](https://www.trendhunter.com/trends/cocacola-uk). Two of its sides function as handles while the other two remain open, allowing the empty container to be easily stacked with an inverted case on top. Research revealed that this system could use up to 33% less space in transport, and therefore a much smaller truck. When full, the slender Coca Cola Future Crate has grooves to support other Useries cases on top. One compact pallet of 45 crates holds a surprising 540 bottles of soft drink. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Shipping:** Opportunities for creating sustainable shipping methods through innovative designs. - **Space-efficient Packaging:** Developing new packaging systems that take up less space during transport, reducing emissions and transportation costs. - **Collapsible Container Designs:** Designing collapsible and stackable containers that allow for efficient transport and storage. ### Where This Applies - **Beverage Industry:** Implementing sustainable packaging solutions that reduce the environmental impact of delivering their products. - **Transportation Industry:** Integrating eco-friendly shipping options in their modes of transport to meet the demands of conscientious customers and reduce their ecological footprint. - **Packaging Industry:** Designing innovate container systems that provide cost-effective and environmentally-friendly solutions for shipping products. ## Related on Trend Hunter - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Fully Recyclable Beverage Packaging](https://www.trendhunter.com/trends/levi-roots-caribbean-crush.md)