# Teamwork Vending Machines The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop By Leslie Chen | Published 2011-05-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-friendship-machine References: [mashable](http://mashable.com/2011/04/29/coke-friendship-machine/) & [behance.net](http://www.behance.net/gallery/Coca-Cola-Friendship-Machine/1278271) The [Coca-Cola](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together) Friendship Machine video not only leaves me, a lover of [Coke](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign), craving one, but also makes me want to share it with a friend. The above video on the company’s [YouTube](https://www.trendhunter.com/trends/the-hacksmith) channel shows the Coca-Cola Friendship Machine that is placed in Argentina to celebrate Friendship Day. The video shows friends working together to get their hands on the sugary pop beverage as the machines are too tall to reach (assuming you are of normal height and under twelve feet). Even better, once you reach it, the machine will reward you for working together with not one but two cans of pop. With all of the happy faces, the Coca-Cola Friendship Machine video will definitely tug at your heart strings and leave you feeling warm and fuzzy inside. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Vending Machines:** The Coca-Cola Friendship Machine demonstrates the trend of collaborative vending machines that reward teamwork. - **Social Media Campaigns:** The viral success of the Coca-Cola Friendship Machine video showcases the trend of using social media campaigns to promote brand engagement. - **Emotional Marketing:** The heartwarming Coca-Cola Friendship Machine video highlights the trend of using emotional marketing to create a positive brand image. ### Where This Applies - **Beverage Industry:** Collaborative vending machines like the Coca-Cola Friendship Machine present a disruptive innovation opportunity in the beverage industry to enhance customer experience and encourage social sharing. - **Advertising & Marketing Industry:** The success of the Coca-Cola Friendship Machine video demonstrates a disruptive innovation opportunity in the advertising and marketing industry by leveraging emotional marketing and social media to create impactful campaigns. - **Hospitality Industry:** The concept of collaborative vending machines can be a disruptive innovation opportunity in the hospitality industry, enabling hotels and resorts to enhance guest experiences and promote social interaction. ## Related on Trend Hunter - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md)