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# Facial Recognition Apps
The Coca-Cola FaceLook Campaign Fuses the Online World with Reality

By Jamie Danielle Munro | Published 2011-08-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-facelook
References: [digitalbuzzblog](http://www.digitalbuzzblog.com/facelook-coca-colas-facial-recognition-app/) & [e-dologic.co.il](http://www.e-dologic.co.il/)

[Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard) FaceLook is the latest interactive publicity stunt from this worldwide corporation. Integrating the online sphere with reality, this clever marketing campaign makes the most of social networking to garner attention from [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) users.

After downloading the FaceLook application through Facebook, users can then post updates to their profiles at any [Coca-Cola Summer Love event](https://www.trendhunter.com/trends/turn-up-refreshment) through machines set up around the venue. By simply standing in front of the machine and using the face scanning technology, each user will have an automatic post sent to their Facebook depending on what event they are attending. The Coca-Cola FaceLook campaign seamlessly integrates the power of social networking with everyday events.

**Implications** - Businesses should never underestimate the significance social media sites can have on influencing public opinion. Companies would be wise to use networks such as Facebook to promote interactive campaigns and stay ahead of the competition.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 54% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Social Media Integration:** Marketers could incorporate social media integrations in their campaigns to create buzz and engagement.
- **Facial Recognition Technology in Marketing:** Companies could use facial recognition technology in their campaigns to create a personalized and interactive experience for customers.
- **Interactive Campaigns:** Brands could create interactive campaigns that merge physical and digital experiences to enhance customer engagement.

### Who This Affects Most

- **Marketing and Advertising:** The marketing and advertising industry could leverage facial recognition technology and social media integrations to create innovative campaigns for their clients.
- **Event Management:** Event management companies could use facial recognition technology to streamline attendee experiences and create interactive and engaging events.
- **Consumer Goods:** Consumer goods companies could use social media integrations to promote their products and create a buzz around them.

## Related on Trend Hunter

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