# Soda-Flavored Energy Drinks 'Coca-Cola Energy' Shares Caffeine from Naturally Derived Sources By Laura McQuarrie | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-energy References: [campaignlive](https://www.campaignlive.co.uk/article/coca-cola-takes-red-bull-coke-branded-energy-drink/1580455) & [coca-colacompany](https://www.coca-colacompany.com/stories/coca-cola-energy-to-launch-in-2019-starting-in-europe) This spring, [Coca-Cola Energy](https://www.trendhunter.com/trends/cocacola-with-coffee1) is launching in Europe as the first energy drink under the Coca-Cola brand. The canned drink provides caffeine from naturally derived sources along with B vitamins, guarana extracts with a familiar Coca-Cola taste and without any taurine. Providing the taste of Coca-Cola and a formula that spotlights [naturally derived ingredients](https://www.trendhunter.com/trends/koawach-koalimo) are two features that were paramount to the development of Coca-Cola Energy. In comparison to regular Coca-Cola, Coca-Cola Energy provides three times as much caffeine, offering a new way for consumers to support themselves throughout a busy day. Alongside the regular Coca-Cola Energy, a [no-sugar, no-calorie version](https://www.trendhunter.com/trends/citrus-freeze) of the product is also set to be launched in cans of the same size. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Soda-flavored Energy Drinks:** Coca-Cola's new energy drink, flavored like its trademark soda, taps into the growing trend of combining unexpected flavors in the energy drink market. - **Naturally Derived Ingredients:** Coca-Cola Energy's use of naturally derived caffeine and B vitamins caters to the increasing consumer demand for natural and healthy products in the energy drink market. - **No-sugar, No-calorie Options:** The launch of a no-sugar, no-calorie version of Coca-Cola Energy capitalizes on the trend of health-conscious consumers looking for low-calorie energy drink options. ### Who This Affects Most - **Beverage Industry:** The launch of Coca-Cola Energy highlights the ongoing innovation and competition in the ever-growing energy drink market. - **Natural Ingredients Industry:** Coca-Cola Energy's emphasis on natural ingredients shows that the usage of natural, healthier ingredients is not limited to solely organic and natural products. - **Sugar-free Industry:** The launch of a no-sugar, no-calorie version of Coca-Cola Energy displays the industry's growth in responding to the demand for low-calorie, sugar-free options. ## Related on Trend Hunter - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Cola-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-cherry-cola.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md)