# Slimming Beverage Makeovers These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer By Toni Marie | Published 2010-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-concept-bottle References: [behance.net](http://www.behance.net/gallery/Coca-Cola--Concept-Bottle/480004) & [behance.net](http://www.behance.net/JulienMuller) This eye-catching [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) concept was created by graphic designer and illustrator Julien Muller from Metz, France. He has developed a summer concept for [Coca-Cola](https://www.trendhunter.com/trends/cocacola-creations). He substitutes the classic contour bottle we’re used to seeing with bottles in the form of ice pops. Despite the fact the design preserves the well-recognizable wave, it somehow appears entirely different from what we are used to. I always enjoy a neat well thought out design concept and I would absolutely enjoy coca cola more if it came decked out in one of these coats. Unfortunately, this concept is not official, it’s just a proposed design to [Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) for the summer. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Summer-themed Packaging:** The Coca-Cola concept bottles with ice pop designs showcase the trend of incorporating summer themes into packaging to attract consumers. - **Graphic Design Crossovers:** The concept created by Julien Muller demonstrates the trend of graphic designers collaborating with beverage brands to create visually appealing packaging and branding. - **Reimagined Bottle Shapes:** The substitution of the classic contour bottle with ice pop shapes presents an opportunity for beverage companies to innovate and disrupt the market with unique bottle designs. ### Where This Applies - **Beverage:** The beverage industry can leverage the summer-themed packaging trend to create refreshing and visually appealing designs that attract consumers during the summer season. - **Graphic Design:** The collaboration between graphic designers and beverage brands opens up opportunities for graphic design professionals to explore new avenues, such as packaging design for beverage companies. - **Packaging:** The reimagined bottle shapes in the Coca-Cola concept demonstrate the potential for the packaging industry to develop innovative and eye-catching designs that stand out on shelves. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md)