# Caffeinated Cola Drinks Coca-Cola Coffee Has More Caffeine Than Soda & Less Than a Cup of Coffee By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-coffee References: [specialtyfood](https://www.specialtyfood.com/news/article/coca-cola-plans-global-launch-new-coffee-drink/) & [cnbc](https://www.cnbc.com/2019/04/23/coca-cola-is-making-a-big-push-into-coffee.html) Coca-Cola recently introduced its first-ever energy drink, [Coca-Cola Energy](https://www.trendhunter.com/trends/cocacola-with-coffee1), and it is continuing to explore other beverage categories with new products like Coca-Cola Coffee. This new Coca-Cola beverage is set to be launched in 25 markets around the world as of the end of this year. Coca-Cola Coffee is a unique in-between drink that blends [Coke](https://www.trendhunter.com/trends/starlight-coke) and coffee, and was created to suit specific occasions like the mid-afternoon slump that so many people experience at work—the canned drink provides less caffeine than a regular cup of coffee and more than a can of soda. As many health-conscious consumers are actively choosing to avoid sugary drinks, Coca-Cola is tapping into the demand for [ready-to-drink coffee](https://www.trendhunter.com/trends/costa-coffee-readytodrink) and consumers' willingness to explore creative hybrid beverages that have the potential to impact one's energy levels. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Coffee:** Coca-Cola's introduction of Coca-Cola Coffee taps into the growing demand for convenient and on-the-go coffee beverages. - **Creative Hybrid Beverages:** The creation of Coca-Cola Coffee demonstrates the potential to develop unique beverage combinations that cater to specific occasions and consumer preferences. - **Health-conscious Consumer Choices:** By offering a lower-sugar alternative to traditional sodas, Coca-Cola is capitalizing on the trend of consumers seeking healthier beverage options. ### Who This Affects Most - **Beverage Manufacturing:** The introduction of Coca-Cola Coffee highlights the potential for innovation and expansion within the beverage manufacturing industry. - **Coffee Retail:** The rising popularity of ready-to-drink coffee beverages presents an opportunity for coffee retailers to offer their own unique and convenient coffee options. - **Hybrid Beverage Market:** The development of creative hybrid beverages like Coca-Cola Coffee indicates the potential for growth and innovation within the hybrid beverage market. ## Related on Trend Hunter - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Mocha-Flavored Cola Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee-mocha.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Branded Bottled Iced Coffees](https://www.trendhunter.com/trends/readytodrink-iced-coffees.md) - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/deep-space.md) - [Canned Espresso Beverages](https://www.trendhunter.com/trends/flat-white-canned.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md)