The Coca-Cola Christmas continues with another viral video released by the soda giant.
This video introduces the lighting truck, which is a standard Coca-Cola delivery truck adorned with lights and featuring a large button on the rear reading "Push." Coca-Cola seems to have an affinity for these publicity stunts/hidden camera social experiments. The brand experimented with similar stunts in universities and malls where karaoke participants are rewarded with a free bottle of Coca-Cola after singing their favorite song into the vending machine. Now, it found a way to effectively create brand awareness that is directly tied to the joys of Christmas and the decorations we all put up each year.
Some people who push the button on the Coca-Cola Christmas truck get a free bottle of Coke while others received entire Christmas trees.
Push Start Gift Dispensers
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Couture Coke Containers
Karaoke-Inducing Cola Machines
Repurposed Bottle Earbuds
Hidden Wonderland Ads
Soda-Disguised Drink Containers