# Digital Soda Fountains Coca-Cola Cascada Exhibit Offers a 3D Waterfall Experience By Katherinev123 | Published 2011-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-cascada-exhibit References: [popsop](http://popsop.com/51160) & [fastcompany](http://www.fastcompany.com/1795917/coca-cola-nexus-interactive-arts-unveil-digital-waterfall-in-ecuador?partner=gnews) Currently on display at the El Condado shopping center in Quito, Ecuador, is the [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) Cascada exhibit, a giant 52-foot-tall [digital fountain](https://www.trendhunter.com/trends/la-fontana-di-peroni) that provides an innovative and interactive 3D experience. [Nexus Interactive Arts](https://www.trendhunter.com/trends/the-club-campaign), a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain -- no special glasses required. What's more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain -- their movements actually the way the water falls -- as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **3D Interactive Installations:** Production studios can leverage special technology to create innovative, interactive installations like the Coca-Cola Cascada exhibit. - **Motion-capture Technology:** Businesses can use motion-capture technology to make interactive experiences more personalized, as seen in the Coca-Cola Cascada exhibit. - **Customer Participation Initiatives:** Companies can encourage youth customer participation by creating interactive and engaging exhibits similar to Coca-Cola's Cascada exhibit. ### Where This Applies - **Advertising and Marketing:** Advertising and marketing agencies can use 3D interactive installations like Coca-Cola's Cascada exhibit to promote products and engage with customers in a unique and exciting way. - **Entertainment:** Entertainment companies can leverage motion-capture technology to create immersive experiences for viewers, like in the Coca-Cola Cascada exhibit. - **Tourism:** Tourism industry players can create engaging and interactive installations at popular tourist destinations to enhance visitor experiences, similar to Coca-Cola's Cascada exhibit. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md)