# Face-Drenching Popvertising The Coca-Cola Blak Campaign Gives You a Lesson in Science By Alex Scott | Published 2010-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-blak-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/coke_blak_fusion_chemical_reaction) & [jvscreative](http://www.jvscreative.com/Artist.asp?ArtistID=18241&Akey=5M235PYC) Recently, we've seen energy drink and pop ads try to focus on the science side of their products. Ever since the release of [Red Bull](https://www.trendhunter.com/trends/dario-costa) and other major energy brands, soft drink companies have really tried to promote the ingredients and nutritional benefits of their beverages. The [Coca Cola](https://www.trendhunter.com/trends/world-cup-marketing-campaign) Blak Campaign is hopping right on that train. With an emphasis on energy and alertness-enhancing ingredients, these soda companies want to make you realize that their drink is the only one that can make you super-focused, stave off drowsiness and keep you going for hours. I personally don't care about any of that. I just enjoy the Coca Cola Blak Campaign for the fact of [seeing people get soaked](https://www.trendhunter.com/trends/this-is-my-taste-campaign). Never gets old. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Science-focused Beverage Ads:** Opportunity for soft drink companies to promote the ingredients and nutritional benefits of their beverages. - **Energy and Alertness-enhancing Beverages:** Chance to highlight the energy and alertness-enhancing ingredients in soda drinks. - **Experiential Advertising:** Possibility for brands to create memorable experiences through campaigns that involve soaking people. ### Sectors Adopting This - **Soft Drink Industry:** Opportunity for soft drink companies to differentiate themselves by emphasizing the nutritional benefits of their beverages. - **Beverage Industry:** Chance for companies to develop and market energy and alertness-enhancing beverages. - **Advertising Industry:** Potential for brands to create disruptive advertising experiences that engage consumers on a more experiential level. ## Related on Trend Hunter - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Bold Soda Brand Campaigns](https://www.trendhunter.com/trends/rc-cola-campaign.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)